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The metrics that matter for a growing SaaS team

Choose a small set of signals that explain customer value and help the team decide what to do next.

Alex Morgan · 2 min read

Sailboat rigging above open water

Choose a small set of signals that explain customer value and help the team decide what to do next.

Connect measures to decisions

Before adding a metric, name the decision it supports. A useful dashboard helps a team notice a change and decide who should investigate it.

Read the story behind the number

Compare trends over consistent periods and check the underlying records. Combine quantitative signals with customer conversations before making a major change.

Written by Alex Morgan

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